Growth Case Studies - Product, Marketing and Growth Knowledge

Looking into 2026 🔮

2025 recap and 2026 outlook.

YouVersion Case Study: From 80K to 1 billion downloads

What Can AI Products Teach Us About Product-Led Growth?

Quick product-led growth lessons from ChatGPT, Gemini, Lovable, Replit, Eleven Labs, Canva, and Figma.

How Canva's Templates Drive User Acquisition, Onboarding, Retention and Revenue

A growth case study on Canva Templates, the user and business problems it solves for acquisition, onboarding, retention and revenue.

Growth Lessons From TikTok's 'For You' Feature

How TikTok's 'For You' impacted growth, social media and the Internet.

Studying Figma's Growth: From $100K to IPO

Studying Figma's rise from a San Francisco-based design tool to global design dominance.

Slack Vs Microsoft Teams and the battle for the Centre of Work

A case study of Microsoft's network and distribution strengths, and how they helped Microsoft Teams outperform Slack, the top workplace collaboration tool.

What Is An AI-First Product?

Examining how AI changes software development and distrubition.

Why LinkedIn Has No Competitors

A growth case study of LinkedIn's features and its dominance in professional social media and networking.

Why Is Duolingo So Crazy?

Studying Duolingo's successful commercialisation of language learning to $1BN ARR and world domination.

WhatsApp Is Meta's Next Huge Platform Swing

A dive into WhatsApp - Meta's next money making machine.

Why is Notion building email and calendar features?

Studying Notion's product roadmap on its journey to workplace domination.