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Mini Case Studies

Growth Lessons From TikTok's 'For You' Feature

Oct 7, 2025

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13 min read

Growth Lessons From TikTok's 'For You' Feature

How TikTok's 'For You' impacted growth, social media and the Internet.

Olabinjo Adeniran
Olabinjo Adeniran

Mini Case Studies

Slack Vs Microsoft Teams and the battle for the Centre of Work

Jun 25, 2025

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22 min read

Slack Vs Microsoft Teams and the battle for the Centre of Work

A case study of Microsoft's network and distribution strengths, and how they helped Microsoft Teams outperform Slack, the top workplace collaboration tool.

Olabinjo Adeniran
Olabinjo Adeniran

Mini Case Studies

What Is An AI-First Product?

May 12, 2025

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22 min read

What Is An AI-First Product?

Examining how AI changes software development and distrubition.

Olabinjo Adeniran
Olabinjo Adeniran

Mini Case Studies

Why Is Duolingo Marketing So Crazy?

Feb 26, 2025

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17 min read

Why Is Duolingo Marketing So Crazy?

Studying Duolingo's marketing strategy as it successfully commercialised language learning to $1BN ARR and world domination.

Olabinjo Adeniran
Olabinjo Adeniran

Mini Case Studies

Why is Notion building email and calendar features?

Nov 20, 2024

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10 min read

Why is Notion building email and calendar features?

Studying Notion's product roadmap on its journey to workplace domination.

Olabinjo Adeniran
Olabinjo Adeniran
Growth Case Studies - Product, Marketing and Growth Knowledge

Growth Case Studies - Product, Marketing and Growth Knowledge

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