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Growth Case Studies - Product, Marketing and Growth Knowledge

Learn how the most important technology companies grow. Subscribe to get deep dives and case studies.

Written by

Olabinjo Adeniran

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Featured Posts

Model Name Abstraction: Why Claude, ChatGPT and Gemini Are Hiding Technical Details from Users

Mar 30, 2026

•

11 min read

Model Name Abstraction: Why Claude, ChatGPT and Gemini Are Hiding Technical Details from Users

From opus to fast: how AI companies are simplifying model choice to drive user adoption.

Olabinjo Adeniran
Olabinjo Adeniran
YouVersion Case Study: From 80K to 1 billion downloads

Dec 17, 2025

•

28 min read

YouVersion Case Study: From 80K to 1 billion downloads

Olabinjo Adeniran
Olabinjo Adeniran
What Can AI Products Teach Us About Product-Led Growth?

Nov 26, 2025

•

12 min read

What Can AI Products Teach Us About Product-Led Growth?

Quick product-led growth lessons from ChatGPT, Gemini, Lovable, Replit, Eleven Labs, Canva, and Figma.

Olabinjo Adeniran
Olabinjo Adeniran
How Canva's Templates Drive User Acquisition, Onboarding, Retention and Revenue

Nov 6, 2025

•

11 min read

How Canva's Templates Drive User Acquisition, Onboarding, Retention and Revenue

A growth case study on Canva Templates, the user and business problems it solves for acquisition, onboarding, retention and revenue.

Olabinjo Adeniran
Olabinjo Adeniran
Studying Figma's Growth: From $100K to IPO

Sep 17, 2025

•

23 min read

Studying Figma's Growth: From $100K to IPO

Studying Figma's rise from a San Francisco-based design tool to global design dominance.

Olabinjo Adeniran
Olabinjo Adeniran
Why LinkedIn Has No Competitors

Mar 31, 2025

•

15 min read

Why LinkedIn Has No Competitors

A growth case study of LinkedIn's features and its dominance in professional social media and networking.

Olabinjo Adeniran
Olabinjo Adeniran

Mini Case Studies

Why Is Duolingo Marketing So Crazy?

Feb 26, 2025

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17 min read

Why Is Duolingo Marketing So Crazy?

Studying Duolingo's marketing strategy as it successfully commercialised language learning to $1BN ARR and world domination.

Olabinjo Adeniran
Olabinjo Adeniran

Archive

Model Name Abstraction: Why Claude, ChatGPT and Gemini Are Hiding Technical Details from Users

Mar 30, 2026

•

11 min read

Model Name Abstraction: Why Claude, ChatGPT and Gemini Are Hiding Technical Details from Users

From opus to fast: how AI companies are simplifying model choice to drive user adoption.

Olabinjo Adeniran
Olabinjo Adeniran
Can Anti-Duolingo Positioning Work? Inside Preply’s High-Result Onboarding

Jan 20, 2026

•

10 min read

Can Anti-Duolingo Positioning Work? Inside Preply’s High-Result Onboarding

Olabinjo Adeniran
Olabinjo Adeniran
Looking into 2026 🔮

Dec 31, 2025

•

4 min read

Looking into 2026 🔮

2025 recap and 2026 outlook.

Olabinjo Adeniran
Olabinjo Adeniran
YouVersion Case Study: From 80K to 1 billion downloads

Dec 17, 2025

•

28 min read

YouVersion Case Study: From 80K to 1 billion downloads

Olabinjo Adeniran
Olabinjo Adeniran
What Can AI Products Teach Us About Product-Led Growth?

Nov 26, 2025

•

12 min read

What Can AI Products Teach Us About Product-Led Growth?

Quick product-led growth lessons from ChatGPT, Gemini, Lovable, Replit, Eleven Labs, Canva, and Figma.

Olabinjo Adeniran
Olabinjo Adeniran
How Canva's Templates Drive User Acquisition, Onboarding, Retention and Revenue

Nov 6, 2025

•

11 min read

How Canva's Templates Drive User Acquisition, Onboarding, Retention and Revenue

A growth case study on Canva Templates, the user and business problems it solves for acquisition, onboarding, retention and revenue.

Olabinjo Adeniran
Olabinjo Adeniran

Mini Case Studies

Growth Lessons From TikTok's 'For You' Feature

Oct 7, 2025

•

13 min read

Growth Lessons From TikTok's 'For You' Feature

How TikTok's 'For You' impacted growth, social media and the Internet.

Olabinjo Adeniran
Olabinjo Adeniran
Studying Figma's Growth: From $100K to IPO

Sep 17, 2025

•

23 min read

Studying Figma's Growth: From $100K to IPO

Studying Figma's rise from a San Francisco-based design tool to global design dominance.

Olabinjo Adeniran
Olabinjo Adeniran

Mini Case Studies

Slack Vs Microsoft Teams and the battle for the Centre of Work

Jun 25, 2025

•

22 min read

Slack Vs Microsoft Teams and the battle for the Centre of Work

A case study of Microsoft's network and distribution strengths, and how they helped Microsoft Teams outperform Slack, the top workplace collaboration tool.

Olabinjo Adeniran
Olabinjo Adeniran
Growth Case Studies - Product, Marketing and Growth Knowledge

Growth Case Studies - Product, Marketing and Growth Knowledge

Learn how the most important technology companies grow. Subscribe to get deep dives and case studies.


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