I am a marketing professional for technology companies.
Apr 30, 2026
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1 min read
Mar 30, 2026
11 min read
From opus to fast: how AI companies are simplifying model choice to drive user adoption.
Jan 20, 2026
10 min read
Dec 31, 2025
4 min read
2025 recap and 2026 outlook.
Dec 17, 2025
28 min read
Nov 26, 2025
12 min read
Quick product-led growth lessons from ChatGPT, Gemini, Lovable, Replit, Eleven Labs, Canva, and Figma.
Nov 6, 2025
A growth case study on Canva Templates, the user and business problems it solves for acquisition, onboarding, retention and revenue.
Mini Case Studies
Oct 7, 2025
13 min read
How TikTok's 'For You' impacted growth, social media and the Internet.
Sep 17, 2025
23 min read
Studying Figma's rise from a San Francisco-based design tool to global design dominance.
Jun 25, 2025
22 min read
A case study of Microsoft's network and distribution strengths, and how they helped Microsoft Teams outperform Slack, the top workplace collaboration tool.
May 12, 2025
Examining how AI changes software development and distrubition.
Mar 31, 2025
15 min read
A growth case study of LinkedIn's features and its dominance in professional social media and networking.
Feb 26, 2025
17 min read
Studying Duolingo's marketing strategy as it successfully commercialised language learning to $1BN ARR and world domination.
Jan 22, 2025
A dive into WhatsApp - Meta's next money making machine.
Nov 20, 2024
Studying Notion's product roadmap on its journey to workplace domination.
Sep 30, 2024
27 min read
Discover how Flo revolutionized women's health apps with personalized experiences, a thriving community, and effective content marketing.
Oct 4, 2023
Delay is not denial
